Absolut Vodka Print Ads (Absolut Magnetism)

Absolut Magnetism
Absolut Magnetism

People deny advertising effect on them. They say they get over it, they are smarter than that. They only choose a product, they really need. But in the end, somehow they bought exactly this brand, or they friends recommended exactly this vodka… Great example by Luke Sullivan: ”1980 – Absolut Vodka is a little nothing brand. Selling 12,000 cases a year. That’s nothing. (I’m sure 6,000 of that was me.) Ten years and one campaign later, this colorless, nearly tasteless, and odorless product is the preferred brand, selling nearly 3 million cases a year. All because of this advertising – Absolut Magnetism” (Book: Hey Whipple, Squeeze This.)

More Absolut print ads bellow:

1.

Absolut perfection

2.

Absolut Merilyn

3.

absolut fashion

4.

absolut balance

5.

Absolut summer

6.

absolut balance

7.

absolut attraction

8.

absolut achievement

9.

absolut stockings

 

 

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