Epic Story of a Beloved Lost Panda


Epic Story of a Beloved Lost Panda

If you are one of those people who spend the whole morning looking for your car or house keys before you go to work, be happy! Your problems are over!

A teddy bear was used in an exciting commercial to showcase how the California Tile Company works.  “When we lose something and then find it, it’s an indescribably good feeling,” Deutsch executive creative director Guto Araki tells AdFreak. “But how could we tell that story so that the lost thing is compelling to everyone? That was the challenge. So, we realized that by transforming something into someone, we could end up with a beautiful love story.”

Actual posters were used in the campaign

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