The interesting facts of modern advertisement techniques

city-marketing-advertising-brand

The interesting facts of modern advertisement techniques  Advertisement is the new success mantra in this fast growing economic race between big enterprises. Enabling the customers to know the detail of the products and services the company provides, it also helps them to get a proper comparison of various companies, for availing the best out of them. With the growing competition in the market a very well panned strategy or technique…

How to Advertise Potatoes

If you haven’t seen the movie “The Martian,” then it might seem strange to see a DVD placed for sale next to bag of potatoes. Long story short, Matt Damon on movie ”The Martian” was growing potatoes on Mars. But for those who have, the Albert Bartlett potato company’s deal with Twentieth Century Fox to use Matt Damon’s face and their film to sell tubers is a stroke of genius….

Bendix Corporation. Print Ad From the 70s (This isn’t the generation gap we’re worried about)

bendix print ad

During the sixties and seventies, print art directors were the advertising industry’s luminaries. These masters of ”creative” designed the memorably beautiful ads of the era. One of this is Bendix print ad from the 70s. Bendix was engineering and manufacturing corporation which made automotive brake shoes, aircraft brakes, electric power systems, hydraulics etc. After 60 years of work, this company was absorbed in 1983. Reading this pitch, you can still…

Brand = Adjective

volvo gif

Brand = Adjective Each brand has his own adjective. According to Dan Wieden: ”Nike exhorts, IBM solves, Sony dreams.” Brand = Adjective. It might be difficult to differentiate your advertised brand from the others. One of the ways is to say: ”This type of drink is tasty and healthy, and the other company’s brand is not.” The problem is that company is competing with not the one brand. It can be…

Car Advertising Pitches From the 70s

”You don’t sail a boat just to get across the water. The fun is in the doing. The pleasure of motion under control. Mustang drivers understand that. If all they wanted was to get from here to there, they’d be driving something else. Not a Ford Mustang. With independent front suspension and anti-sway bar to give good control, good road handling. With bucket seats to position you comfortably behind the…

Creative Strategy in Advertising (Creativity Process)

Would you kiss you

Creative Strategy in Advertising (Creativity Process) Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others. (Human motivation, 1988) ”Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” – Jef. I. Richard. Why do we need it? To break through the competitive clutter, grab attention, and make some impact!…