How Sexy it Has to Be to Make You Buy it?

Girl next door gif

One of the ways that ads are trying to attract more people is by using “sex sells”. It is a very logical solution for a couple of circumstance reasons. First of all, we are sexual beings, so advertisers can easily hope naked body to their brand logo will lock into the consumers mind. (WebMediaBrands, 2012) Another reason is that “sex sells” still works great and probably will be one of…

Gender Stereotyping in Advertising

Its not for women

It has been strongly evident that the media has played a large role in gender stereotyping for decades. Today’s advertisements do not reflect what women have achieved in our society. Advertisements often ignore women who reach career ladders. Also, women who become doctors, lawyers, politicians, entrepreneurs, decision makers, and business travellers etc. do not take the biggest part in ads. Advertisement completely ignores the complexities of modern women’s life. (European Journal…

Ivan Pavlov – Starving Dogs and BMW

Bmw and girl

Behaviourism was the first system of psychology to influence marketing and in nowadays it is still a viable system. There are at least three forms of behaviourism: Pavlovian conditioning (classical conditioning); Operant conditioning; Tolman’s behaviourism. Classical conditioning is behaviourism of John B. Watson. He is credited as a founder of behaviourism in psychology though it has Pavlov who pioneered the first experiments in ‘classical’ conditioning. One of the best ‘classical’…

13 Ridiculous Vintage Tobacco Ads You Won’t See Today

Vintage tobacco advertising

Back in the days you’ll rarely hear someone saying: I should quit smoking; cigarettes causes cancer; tobacco harms your health; how to quit smoking. There were even ads with doctors ensuring tobacco has nothing to do with health issues. Or paperback ads saying that cigarettes guard your throat. Also, women targeting with catchy phrases subconsciously saying – You must smoke cigarettes, in order keep slim, fit and beautiful. Surprisingly, even…

Body Image in Advertising

Body image

It’s not a secret anymore, that advertising makes a huge influence in our life. Commercials impact us to buy products that are not necessary for us, as well as dictated how to look or act. Media does huge effect for body image, but not everyone affected in the same way. Some people have lower self-esteem and are more likely to compare themselves with media images. This can make them feel…

Effectiveness / Ineffectiveness of the Advertising Campaign Part 1

Effectiveness advertising

This article is about Xbox 360 TV advertisement ‘’The Cops and Robbers”, which was banned by Advertising Standards Authority (ASA). This is the organization which makes sure that all the advertisements are decent, honest, legal and truthful. They take actions which need to fight against offensive, misleading or violence advertisements, direct marketing or sales promotions. (ASA, 2012) TV advert for the Xbox 360 is full of stunt street drivers and…