The interesting facts of modern advertisement techniques


The interesting facts of modern advertisement techniques  Advertisement is the new success mantra in this fast growing economic race between big enterprises. Enabling the customers to know the detail of the products and services the company provides, it also helps them to get a proper comparison of various companies, for availing the best out of them. With the growing competition in the market a very well panned strategy or technique…

Cognitive Theory – ‘Bowflex’ and ‘Nissan’ ads

Nissan logo

We already talked about Pavlov and his behaviourism theory. Next thing we want to introduce you are persuasion theory – called ‘Cognitive theory’. What’s the difference between behaviourism and cognitive theory? Behaviourism states that we can be stimulated to make change associations. Cognitive approaches, that we are already programmed. In other words, the cognitive theory just rejects behaviourism. (Lisa Fritscher, 2011) Pavlov theory states that advertisement receivers can be active participants in the…

Effectiveness/Ineffectiveness of Advertising Campaign. Xbox – ‘Cops and Robbers’. Part 2

Effectiveness advertising

Creative strategy, message and channel factors: It is known fact that there should be an element of creativity in advertising. This creativity is to create something new, unique, extremely attractive and appealing to the consumers. It takes a long time planning and part of the copywriter and creative director who shapes the final advertisement. A creative advertisement is developed on sound strategy, outstanding visuals, correct application of timing and media….

Body Image in Advertising

Body image

It’s not a secret anymore, that advertising makes a huge influence in our life. Commercials impact us to buy products that are not necessary for us, as well as dictated how to look or act. Media does huge effect for body image, but not everyone affected in the same way. Some people have lower self-esteem and are more likely to compare themselves with media images. This can make them feel…

Effectiveness / Ineffectiveness of the Advertising Campaign Part 1

Effectiveness advertising

This article is about Xbox 360 TV advertisement ‘’The Cops and Robbers”, which was banned by Advertising Standards Authority (ASA). This is the organization which makes sure that all the advertisements are decent, honest, legal and truthful. They take actions which need to fight against offensive, misleading or violence advertisements, direct marketing or sales promotions. (ASA, 2012) TV advert for the Xbox 360 is full of stunt street drivers and…

Issues in Advertising

Beyonce gif

The advertisement makes a great deal in today’s commercial world. There are good advertisements and bad advertisements; online and offline; traditional and modern. In this article, I have chosen few ads and have analysed in what ways it’s depicted as good and bad. When you talk about an advertisement, the first thing comes into mind is the Advertising Standards Authority (ASA). An Organization which makes sure that all the advertisements…