Edward Thorndike’s Psychology in Advertising

Edward thorndike

Edward Thorndike (1874 – 1949). In 1898, he formed the source for his learning theories. To Thorndike, the most basic form of learning was trial-and-error learning. He made an experiment with a cat by putting it in a puzzle box. The animal would attempt to escape to get at the food outside the box. Pressing on the pedal would enable the animal to escape. The animal had to perform in…