Advertising During Economic Recession

Times square

Advertising should not be cut in difficult times. One of the major things is that increasing advertising during the recession leads to increase in market share and sales. Furthermore, that effect seems to last beyond the recession and the response to advertising during a recession may be higher than that during stable times. The problem that face a lot of firms during a recession time is that incomes get lower…

Ivan Pavlov – Starving Dogs and BMW

Bmw and girl

Behaviourism was the first system of psychology to influence marketing and in nowadays it is still a viable system. There are at least three forms of behaviourism: Pavlovian conditioning (classical conditioning); Operant conditioning; Tolman’s behaviourism. Classical conditioning is behaviourism of John B. Watson. He is credited as a founder of behaviourism in psychology though it has Pavlov who pioneered the first experiments in ‘classical’ conditioning. One of the best ‘classical’…