The interesting facts of modern advertisement techniques

city-marketing-advertising-brand

The interesting facts of modern advertisement techniques  Advertisement is the new success mantra in this fast growing economic race between big enterprises. Enabling the customers to know the detail of the products and services the company provides, it also helps them to get a proper comparison of various companies, for availing the best out of them. With the growing competition in the market a very well panned strategy or technique…

Japanese Android Game ‘Monster Strike’ Commercial

Android game - 'Monster Strike'

https://www.youtube.com/watch?v=oYCAoA9VZB4 Not a secrete anymore that Japanese have the best commercial ideas! This is short 16 seconds commercial totally not relevant with the main product. You won’t believe that this is an ad for the Android game ‘Monster Strike’. Nevertheless, it’s such a straightforward example of how Sex Sells works. Monster Strike is popular and perfect free-to-play for friends and family. Slingshot monsters and watch as they bounce around like pinballs,…

How Ads Are Filled With Sexism And Objectification Of Women

Objectification of women is a thing that exists even in a sandwich advertisement. That’s what the #WomenNotObjects project is all about. The video pairs some egregious examples of sexist advertising with sarcastic remarks from women exposed to them. From sandwiches to pick-up trucks to clothing – it’s as pervasive as to be everywhere. The project video encourages discussion by using #WomenNotObjects hashtag. You can find more info here: Join the conversation:…

Effectiveness/Ineffectiveness of Advertising Campaign. Xbox – ‘Cops and Robbers’. Part 2

Effectiveness advertising

Creative strategy, message and channel factors: It is known fact that there should be an element of creativity in advertising. This creativity is to create something new, unique, extremely attractive and appealing to the consumers. It takes a long time planning and part of the copywriter and creative director who shapes the final advertisement. A creative advertisement is developed on sound strategy, outstanding visuals, correct application of timing and media….

Body Image in Advertising

Body image

It’s not a secret anymore, that advertising makes a huge influence in our life. Commercials impact us to buy products that are not necessary for us, as well as dictated how to look or act. Media does huge effect for body image, but not everyone affected in the same way. Some people have lower self-esteem and are more likely to compare themselves with media images. This can make them feel…