The interesting facts of modern advertisement techniques


The interesting facts of modern advertisement techniques  Advertisement is the new success mantra in this fast growing economic race between big enterprises. Enabling the customers to know the detail of the products and services the company provides, it also helps them to get a proper comparison of various companies, for availing the best out of them. With the growing competition in the market a very well panned strategy or technique…

Effectiveness/Ineffectiveness of Advertising Campaign. Xbox – ‘Cops and Robbers’. Part 2

Effectiveness advertising

Creative strategy, message and channel factors: It is known fact that there should be an element of creativity in advertising. This creativity is to create something new, unique, extremely attractive and appealing to the consumers. It takes a long time planning and part of the copywriter and creative director who shapes the final advertisement. A creative advertisement is developed on sound strategy, outstanding visuals, correct application of timing and media….

Advertising During Economic Recession

Times square

Advertising should not be cut in difficult times. One of the major things is that increasing advertising during the recession leads to increase in market share and sales. Furthermore, that effect seems to last beyond the recession and the response to advertising during a recession may be higher than that during stable times. The problem that face a lot of firms during a recession time is that incomes get lower…

How Sexy it Has to Be to Make You Buy it?

Girl next door gif

One of the ways that ads are trying to attract more people is by using “sex sells”. It is a very logical solution for a couple of circumstance reasons. First of all, we are sexual beings, so advertisers can easily hope naked body to their brand logo will lock into the consumers mind. (WebMediaBrands, 2012) Another reason is that “sex sells” still works great and probably will be one of…