Serena Williams – The Greatest Athlete Ever

Nike Calls Serena Williams the Greatest Athlete Ever

Long story short:┬áreporter asked Serena Williams how she felt about going down in the history books as “one of the greatest female athletes of all time.” She responded simply, “I prefer the words ‘one of the greatest athletes of all time.’ ” This became a quite big thing because with just a simple few words she was able to combat┬áthe subtle sexism that permeates how female athletes are treated by…

Creative Strategy in Advertising (Creativity Process)

Would you kiss you

Creative Strategy in Advertising (Creativity Process) Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities┬áthat may be useful in solving problems, communicating with others, and entertaining ourselves and others. (Human motivation, 1988) ”Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” – Jef. I. Richard. Why do we need it? To break through the competitive clutter, grab attention, and make some impact!…