How Ads Are Filled With Sexism And Objectification Of Women

Objectification of women is a thing that exists even in a sandwich advertisement. That’s what the #WomenNotObjects project is all about. The video pairs some egregious examples of sexist advertising with sarcastic remarks from women exposed to them. From sandwiches to pick-up trucks to clothing – it’s as pervasive as to be everywhere. The project video encourages discussion by using #WomenNotObjects hashtag. You can find more info here: Join the conversation:…

How Sexy it Has to Be to Make You Buy it?

Girl next door gif

One of the ways that ads are trying to attract more people is by using “sex sells”. It is a very logical solution for a couple of circumstance reasons. First of all, we are sexual beings, so advertisers can easily hope naked body to their brand logo will lock into the consumers mind. (WebMediaBrands, 2012) Another reason is that “sex sells” still works great and probably will be one of…

Gender Stereotyping in Advertising

Its not for women

It has been strongly evident that the media has played a large role in gender stereotyping for decades. Today’s advertisements do not reflect what women have achieved in our society. Advertisements often ignore women who reach career ladders. Also, women who become doctors, lawyers, politicians, entrepreneurs, decision makers, and business travellers etc. do not take the biggest part in ads. Advertisement completely ignores the complexities of modern women’s life. (European Journal…