Creative Strategy in Advertising (Creativity Process)

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Creative Strategy in Advertising (Creativity Process) Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities┬áthat may be useful in solving problems, communicating with others, and entertaining ourselves and others. (Human motivation, 1988) ”Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” – Jef. I. Richard. Why do we need it? To break through the competitive clutter, grab attention, and make some impact!…